How to Do Keyword Research for Your Website
Let’s be real. When I started managing digital marketing for small businesses, the word “keyword research” sounded simple—until I actually sat down to do it.
I remember staring at Google for hours with random guesses like:
“Best service near me,” “affordable digital agency,” “how to get leads?”
I thought I was doing SEO.
But I was just guessing. And guess what?
That never brought traffic. Not even close.
Here’s how I learned keyword research the hard way — and how you can do it better, faster, and smarter for your small business website today.
The Problem: We Were Ranking for the Wrong Keywords
At Odiware Digital, we once tried to rank for keywords like “top-notch digital agency” and “quality web services.” They sounded great, right?
But nobody was searching for them. Zero intent. Zero traffic.
And the worst part?
We missed the actual search terms our target customers were using like:
- “affordable website design for startups”
- “best SEO services for small business”
- “Odoo CRM implementation for eCommerce”
We were writing for ourselves, not our audience.
The Fix: A Step-by-Step Keyword Research Process That Actually Works
Here’s the keyword research strategy we now follow at Odiware Digital, and it works beautifully for both our clients and our own brand.
1. Start with Real Questions Your Customers Ask
We opened our inbox, WhatsApp chats, and even support tickets.
Common phrases were:
- “Can you help us rank on Google?”
- “Do you do WordPress speed optimization?”
- “How to integrate Odoo with website?”
Those were our first keyword goldmines.
Tip: Use free tools like AnswerThePublic and Quora to find what people are really asking.
2. Use Google Autosuggest & “People Also Ask”
Go to Google and start typing what your customer would.
For example, type:
“SEO for small business…”
Google shows:
- SEO for small business website
- SEO for small business 2025
- Best SEO tools for small businesses
Boom. Real phrases. Real search volume.
Pro Tip: Check the “People Also Ask” box and take note of the questions.
3. Use Ubersuggest, Keyword Planner, or SEMrush (Start Free)
We now use Ubersuggest for clients with a small budget.
You can:
- Check keyword volume
- Competition (easy vs hard)
- Related terms you may have missed
Example:
Keyword: “website speed optimization”
Volume: 2,400/month
Difficulty: Easy (30)
We wrote a blog → it now brings 200+ visitors/month
4. Focus on Long-Tail Keywords (The Underdog Trick)
Instead of targeting “digital marketing,” we now go for:
- digital marketing tips for local businesses
- how to run ads for a small furniture store
- odoo erp for jewellery business
📌 Why? They’re easier to rank, have clear intent, and bring quality traffic.
5. Create Keyword Buckets
At Odiware Digital, we divide keywords like this:
- Informational: What is SEO, how to rank on Google
- Navigational: Odiware digital marketing services, Odiware reviews
- Transactional: Hire digital marketing agency, WordPress SEO service near me
Each page or blog targets a specific type.
Real Story: What Happened After We Got It Right?
We applied this strategy for a local furniture startup.
Target keyword: “custom furniture website SEO”
Result: 6th position in 2 months
Outcome: 7 quality leads/month — all organic
SEO isn’t magic. It’s understanding what people search… and being there with answers.
Final Takeaways for You
Here’s what we learned (the hard way):
- Don’t guess — listen to your customers
- Don’t chase big keywords — start with what you can rank for
- Tools are great, but intent is everything
- Your website must speak the language of your customer
Want Help with Your Keyword Strategy?
At Odiware Digital, we do keyword research tailored to your business, your audience, and your goals. No random traffic — only the kind that converts.
📩 sales@odiware.com
🌐 www.odiware.digital
📞 +91 86608 65440